What makes one sales presentation stand out over another? How can you distinguish yourself from your competition? With confidence, credibility and composure. This program will teach you all three skills, along with many others. You’ll learn how to gain information and insights about a prospective buyer in order to develop a presentation that addresses his/her specific needs, buying criteria and motivators; heighten interest, attention and retention of prospects by injecting creativity into your sales presentation; and increase the impact of your presentation by being ready to overcome objections and gaining buy-in more easily. The result: you’ll shine with professionalism and proficiency.

Audience

Sales professionals interested in learning about effective presentation tools and techniques.

Prerequisites

None.

Duration

Half Day

Course outline

1. The Prospect

• Focal points
• The development discussion
• Buying criteria
• Motivators
• Behavioral styles