Adobe Training Description
In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst course teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, this course shows you how to interpret the data and highlighting implementation details that affect data quality.
Adobe Analytics with SiteCatalyst course contains 10 lessons. The course covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program.
Adobe Training Course duration
1-3 days (depending on depth of coverage)
Adobe Training Course outline
Adobe Analytics with SiteCatalyst: Acquisition Analytics
Task: Define KPIs
Task: Understand visits
Task: Understand unique visitors trends
Task: Understand where to focus your marketing efforts
Task: Understand visitor demographics
Task: Understand domains of origin
Conclusion
Review questions
Review answers
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